Chris Latham started baking at the Oak Street premises in Southport in 1967, at the tender age of 21. With his wife Ann they rapidly built up the business and in 1969 took on their second shop in Crossens at the corner of Pool Lane. After two years they moved to larger premises in the centre of the village. Following greater success and a growing customer base more premises were added. In 1989 they acquired the Roe Lane shop and branched out into wholesale supplies to restaurants, hotels and shops. In 1999 the Birkdale shop opened making them the largest local retail baker in Southport. Chris now employs over 50 staff operating from 5 premises!